February 2010
1 post
coming soon...
new case studies:
Getty Images alphamom
November 2009
1 post
things my mom is proud of
nominated for OMMA Rising Star award
semi professional snowboarder for 7 years
pop culture junkie
fan of British humour
October 2009
7 posts
brands i've worked on
10 Cane Rum / ADIF / Alphamom / Benedryl / BMW / DailyMotion / Dell / Full Throttle / Getty Images / Johnson & Johnson / Lexus / Liz Claiborn / Macy’s / Pepsi / Stereogum / Stride Gum/ Trident / Virgin Mobile Canada /Weizmann Institute /Yahoo
things i love from the internets →
The Pepsi Roundup
role:
Lead strategist
description:
Created for the marketing managers within the international Pepsi network to keep them informed and inspire them, The Pepsi Roundup is an internal information platform, refreshed monthly with new trends, insights, and actionable strategies. The Pepsi Roundup is read by Pepsi marketing managers and employees around the world, helping them to further develop...
MySkyStatus
role:
Lead Strategist
challenge:
How can we create love for a brand that is virtually unknown in the US market, at a time when travel, especially international travel, is decreasing due to a recessionary economy?
solution:
Raise awareness and increase relevance for Lufthansa by creating a branded utility that socializes travel. MySkyStatus is a web application that allows users to tell...
The Davos Question
description:
In December of 2007 a question was posed to the YouTube audience called The Davos Question:
“What one thing do you think countries, companies and individuals can do to make the world a better place in 2008?”
Peoples were asked to upload a video no longer than 5 minutes with their answer. I took some time to think about what I thought was a smart and feasible answer to...
The Snowboard Show
role:
Writer, producer, host
description:
While interning at VBS.TV and Vice Magazine I was given a unique opportunity to utilize my knowledge of the snowboard industry to develop content for a web based show featuring professional snowboard athletes and the companies that sponsor them. Not only was this content being asked for by VBS.TV fans, but the senior management saw an opportunity to...
The Ramp
role:
Junior Strategist, seeding and outreach activation
chellenge:
In the spring of 2008 BMW launched their new 1 series in the US market. We were tasked with figuring out how to generate enough momentum to make the release of the video, The Ramp (an unbranded BMW video subtly featuring the new 1 Series), a viral success while keeping BMW completely out of the picture and keeping all...