role:

Lead Strategist

challenge:

How can we create love for a brand that is virtually unknown in the US market, at a time when travel, especially international travel, is decreasing due to a recessionary economy?

solution:

Raise awareness and increase relevance for Lufthansa by creating a branded utility that socializes travel.  MySkyStatus is a web application that allows users to tell their friends, family, and followers where exactly they are while they are flying. MySkyStatus updates users facebook and/or Twitter profiles with real-time information regarding their flight; departure, arrival and if the traveler so chooses, updates during the flight to tell their friends, family, and followers where they are flying over and the altitude which they are flying at.

success:

Merely two weeks post launch, MySkyStatus has generated over 13,000 blog mentions, over 150,000 page visits in over 130 languages, and over 10,000 Tweets. The success of MySkyStaus was overwhelming, being covered in trade magazines and blogs such as AdAge, AdWeek, Adverblog, ViralBlog, and Mashable among others.